A YEAR IN CAMDEN
KERB CAMDEN MARKET RELAUNCH
KERB tell us in their own words how their first year as part of the Camden Market family has turned out...
Back in spring 2016 we began a process of taking over the management of Camden Market’s West Yard with the aim of improving access and the overall experience, bringing Londoners back to Camden. We set a launch target of early August and made plans to develop London’s greatest street food market.
We decided to reduce the number of operators from 55 to 34, improving the experience for customers while still delivery a great selection of food, and created plans for three islands of traders with clear boulevards and walkways connecting each set. As a result, we were able to open up the canal, develop rail seating around it and add bespoke benches, big communal doughnut tables and poseur standing tables to make the place more accessible and enjoyable for those both working in and visiting the market.
We brought in a number of London’s favourite street food traders to entice locals and develop the site a reputation for food excellence. We installed a trader-wide till system, allowing us to track successes and gauge how weather and footfall impacts sales, developing a new brand identity in collaboration with Camden Market and launched to London-wide press acclaim.
KERB Camden Market has since been voted one of Time Out’s top restaurant openings of 2016 and fed over 1.5M people across the first 12 months, with a number of our traders gaining social media notoriety.
And please do join us in October to see the next stage in the life of KERB Camden Market – a truer vision of our intentions for the site and another step forward for London street food.